If you are a marketer or an SEO expert you may be aware of how important it is to keep updating the marketing tools. Your updated skills will actually help in not just your company’s growth but your clients will get tremendous help too. This will have an added advantage for business growth. Let’s highlight five essential tools that the entire search engine optimization industry should use for marketing. All your marketing plans will be categorized according to the following tools.
This tool helps you to find the profitable keywords. This is a program used by many bloggers to make their content visible, it optimizes their site and inspires to create content that the audience finds interesting to read and share it further. This tool is also used by small, medium or large businesses who look for low competition keywords that can bring more traffic.A paid version for SEMrush is also available that lets you know which keywords your competitors are ranking for and help in the right decision for your business. This tool includes many useful features like Keyword Research, Site Audit, Keyword Ranking, Site Positioning, Backlink Source, Content Creation with Keyword and Competitive Analysis. Over time the tool has become better and more useful for bloggers, businesses and SEO agencies.
This is another tool that helps you perform a keyword research but actually offers you more than just suggestions. You are not required to be an expert to use the tool but just follow basic steps. It gives suggestions on the keyword that you search for by adding its suggested words. The tool includes features like Site Optimisation, Keyword Research, Link Management, Competitive Analysis, Promotion Features that help in advertising a website and Reports based on keyword research.
Google search console
Google is an indispensable part of our life. It has probably all the answers to all the problems. An SEO tool, the Search Console it offers is a free service that lets you keep a record of your website when it is searched in Google. You can not just monitor your website’s performance but also check how the others are viewing it. A content can be removed if you do not want others to see it, you can also find out which question is directing more traffic into your site than others. Thus, the Search Console can benefit anyone who has a website or whether it’s a new business or old.
Majestic Backlink Analyzer Extension
This is an effective tool in knowing the strength of your page based on the backlink information. As the Majestic Backlink Analyzer is all over the web, it independently collects data. You can see a web page score directly on the URL and also the summary of the URLs linking to it. The extension provides free Link Profile Charts, Subdomains and Root level, Link counts at any URL and also two Flow Metrics scores for the pages you visited.
Outdated Content Finder
Content plays a vital role in websites and if it is outdated then you may require to revise it. For any SEO this tool is essential as it identifies the outdated content by the date you enter. This content can then be updated and appear again. This tool helps to keep your content new and crisp!
Today Search engine optimization is of a great value as it makes your website, a blog or a business more visible empowering you meet the objectives of your organization. The five tools discussed above are essential and powerful enough to work for any business and bring it to the top.
Author Bio: Agam Chaudhary is a marketing consultant, with an extensive experience of over 10 years in the marketing domain. He specializes in digital marketing, marketing trends and strategies and provides valuable insights for the Digitalabs team, an interactive digital agency of repute. Contact him at email@example.com.