Remarketing is a type of powerful technology which displays ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People are busy and easily distracted. They can leave your site or abandon items in their cart for any number of reasons. Remarketing helps you to reach a huge percentage of those people who came to your site and left without converting. People will continue seeing these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google. Remarketing is a gentle but consistent probing or reminder which encourages people who visited your site to finish what they started. There are various ways in which remarketing technologies can help your business take off and elevate to greater heights of success.
1. Save Money: Remarketing isn’t free-but costs anywhere from 2 to 100 times less than search ads in this cut-throat marketing industries, and even though the typical click-through rate might be low, the conversion rate is competitive with search ads in many industries. Remarketing encourages repeat visits by around 50 percent with people who would have been lost after the first exit. Remarketing gives us an additional chance with people who were indicated to be already interested in your brand.
2. More Leads and Conversions: Remarketing targets the ‘low-hanging fruit’, which includes customers who already are already familiar with you and your services. They are not seeking out fresh customers who might or might not be interested in your brand and are in fact reaching out to the people who already and presumably like your products. The chance of conversion in such cases is much more higher. It is only a matter of sending out the right triggers and the weakening of the customer’s intent.
3. Higher Visitor Engagement: It is no surprise that if we find sometime even remotely appealing, our thoughts go back to the product repeatedly. It takes a timely crafted compelling, personalized message for us to revisit that site again. It’s critical to start converting your audience into more engaged fans and advocates so that you can grow the brand following.
4. Improved Brand Recall: Sometimes we bump into a lesser known site which appeals to us, but due to some other priority, we leave the site, later to be left racking our brain, trying to remember the name of the site which feels like it just inches away from the reach of our memory. However, if an effective remarketing strategy is at place, it is only a matter of hours before you are prompted with ads from the same website. Remarketing is critical for smaller, less established brands that are serious about growth. It improves brand recognition, and establishes familiarity and carves a place firmly into the customer’s’ memory.
Remarketing is the misunderstood kid in the block. If not done right, it can come across as too aggressive, making the customers be wary of the brand itself and refrain from it in future. Some people also assume remarketing to be a kind of virtual stalking which oversees your every action online. But the truth is that is remarketing is done tastefully, it is the most leveraged ad spend you can possibly make, as it simply makes everything work better. Using remarketing techniques smartly will see your business grow like never before. There are many digital marketing agencies in India which can help you with your remarketing ventures and help your brand target the right kind of customers.
Author Bio: Agam Chaudhary is a marketing consultant, with an extensive experience of over 11 years. He specializes in crafting digital marketing solutions for brands in India and abroad, like LG Electronics, HT, Religare etc. Contact him at firstname.lastname@example.org.