Digital marketing is pervasive nowadays, with it almost replacing the traditional platforms of marketing. Its presence in the world of internet is so imperative that if a brand is not in the digital platform, it might as well not exist. With the awakening of the digital marketing platforms, the competition has also spiraled in this sector, as every brand, big or small, is trying to gain digital visibility. Therefore, many tools have come up to help in making an entrance in the digital world, whether it is in search engine ranking or social media platforms. Digital tools and techniques provide business owners the best chances for competition, survival and growth. Let us explore some tools which can help us improve our digital marketing game.
Content marketing techniques: Google Drive Research Tool is one amazing tool to Drive that allows you to conduct Google searches without ever leaving your Drive window. While writing a blog post, if you are struggling with the angle or title to get your creativity moving, HubSpot’s Blog Topic Generator can help tremendously. Once your content is in play, tools like Outbrain Amplify can help you distribute that content to a larger audience.
Social networking: Social media tools like Hootsuite are used for posting updates to social networks and reviewing what others are saying. Tools like Social Oomph and EveryPost helps one schedule content on Facebook and Twitter on an automated schedule.
Website analytics tools: Google Analytics, which is a powerful full featured analytics tool with internal split testing, conversion tracking software and data integration with Google AdSense are important in the process of knowing your website well. Other important tools are Google Website Optimizer, which allows you to A/B split test landing pages and track how well Google AdWords traffic converts, Piwik and Open Web Analytics.
Competitor benchmarking: It is crucial to know your competitors well. Hence, tools like SimilarWeb lets you benchmark your website against any competitors to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit. Other useful tools are Buzzsumo, Alexa, TrackMaven, which in their own special way helps a brand get insights on their competitor’s websites and online presences.
Retargeting tools: One of the most interesting new marketing techniques, retargeting tracks clients through cookie placement and continues to show them ads for products they’ve viewed in the past across a broad network of websites. Tools like ReTargeter, Perfect Audience, Rocket Fuel, etc. uses this same principle and track clicks and conversions on a self-service dashboard with the ability to manage multiple users. They use predictive modeling and data-driven targeting to intelligently connect consumers with brands.
As we grow more digitally driven, the physical community of neighborhood commerce is giving way to more flexible and larger communities online. Even home improvement and service-oriented companies have stepped into the digital dais. Hence, the competition is high and feral. There is an abundance of online tools which are available to make digital marketing a whole lot easier even for a small business which does not necessarily want to spend a lot on expensive tools. These tools can make the process of creating content, posting on social media and keeping an eye on the analytics of a website a lot less intimidating than it can be. Tools like this can tremendously increase your changes at visibility and potential lead generation, which is turn, induces better business.