Emerging Trends of Digital Marketing

Jul 14, 2017
by Agam Chaudhary

We are at the edge of a developmental period, where marketing technologies are advancing and flourishing more than ever. Brands are attempting to connect with important clients to manufacture compelling and effective relationships. They are investing in social media, promoting, advertising, mailers, search, podcasts and recordings, mobile technologies to make winning strategies and accomplish continuous connections. Marketers are investigating different new techniques to contact their intended interest group and audiences. Here are 10 emerging innovation drift and trends of digital marketing, upcoming in the various online marketing company in India, that will clear the way to innovative transitions, and steadily shape its future.

Artificial-Intelligence Search

It is speculated that text-based content which are displayed in webpages and websites will be of no value in the coming time. Search engine optimisation will be of no value as search engines will modify its algorithms. Search engines will make its artificial intelligence stronger to improvise context and relevance. In this case, conventional SEO will become obsolete and social networks will be establishing new identities, in order to improve usability and engagement, so that they can fuse themselves into popular search engines. A new terminology called ‘Attention Bank’ will evolve into existence which will be displayed over search engines, where, if a user clicks or views an ad, he/she will be begetting rewards and services in return. Search engines will only deliver holistic information, where the technology will provide recommendation and predictions to what an user is searching.

Next Generation Proximity and Micro-location Marketing

Marketing which will involve specific set of customers, who will be targeted on the basis of geographic radius of around 100 meters, is known as Proximity and Micro-Location marketing. The latest technology to increase ROI for advertisers, is by setting up geo-fences via which marketers will be able to deliver a broad range of Value Added Services, over a Wi-Fi Network. A new form of Long-Term Evolution (LTE), known as LTE Direct, will offer device-to-device proximity, which will allow mobile devices to deliver their own services and also supervise other application services on other mobile devices. The next generation GPS technology will locate a customer’s message within a certain radius and send customised and tailored message to his/her phone.

Intelligent virtual assistants

The virtual and digital assistants like Siri, Cortana, OK Google, have been updated everyday to interact and collect user data to make them personal advisors. In the near future, they will be able to able to predict future actions, like anticipate a birthday or an anniversary day, to help you plan a party ahead with all the convenient suggestions like the nearest shop or party venue. As time is passing, advertising is becoming predictive and personal as more and more personal data are being collected and fed into these systems. In the near future, by following behavioural interest and past search history, these assistants will be able to provide personalised predictive suggestions and solutions, like investment opportunities and other banking services. By using user-profiling data, these assistants is set to become pivotal to marketers in the coming times.

Virtual Spaces

The world is turning digital and virtual and so are marketing technologies with the evolvement of virtual reality. With the introduction of wearable devices like Google Glass and VR headsets, spaces are shifting from real world to virtual world. For example, with a virtual shopping store, marketers can create a store with products in three-dimension, to showcase the product just as it is, to validate a better shopping experience with better purchase decisions. This innovative technology will change the way people shops and a store where all the products are showcased just as it is, without having to step out of one’s home, is just the best feeling ever. This will create a huge impact in sales and marketing technologies.

The Internet of things (IoT)

By using sensor technology, Internet of Things (IoT) connects objects to their virtual representations. This technology is constantly upgrading, and according to Intel, there will be almost 200 billion devices on Internet of Things, by the year 2020. Also, going by the prediction of BI intelligence report, the Internet of Things, will produce $1.7 trillion in the global economy by 2019. With the advancement of Internet of Things, everything we see around us, starting from coffee making machines, to fans to cards and keys, will be connected to it.

Thus, we have seen that technologies that are surrounding marketing is not restricted or limited to current available technologies. It is not restricted to creating ads viewable on phones and televisions. It is predicted that within a few years, all the marketing technologies used in contemporary times will become obsolete and outdated. It’s also important for marketers to join hands with technological updates to deliver utmost profits and revenues to companies and agencies.

Author Bio: Agam Chaudhary is a marketing consultant, with an extensive experience of over 11 years. He specializes in crafting digital marketing solutions for brands in India and abroad, like LG Electronics, HT, Religare etc. Contact him at agam@digitalabs.in.


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