The recent data disclosed by Google states that majority of consumers depend on the internet to look for local businesses. And the first rule of marketing - make your presence there where potential customers are - makes it very important for any brand or business size to appear online and interact with customers. The online presence has enormously gained importance in the recent years, and experts consider online presence as one of the crucial components of marketing strategy. Irrespective of the size and type of brand, it has become a trending fashion to embrace the online world and expand the reach to the multitude. The online presence has enabled every brand in outsourcing their services and exposure to a greater area of influence has become possible. It creates a medium through which a brand can offer the services and products to its target market. For effective communication with the audience and their regular engagement with the working of the business, online presence has become essential for the changing marketing tactics.
Let’s have a look at the three factors while building online presence of a brand:
Set a website: It’s highly recommended to have a website for a brand - no matter the size of the business - in all way it is only going to bring more advantage to the productivity of the brand. The range of the information available on the website classifies it as basic to a dynamic one. The prime requirement of a website is to show what the brand is actually about, what products and services it offers, and how a customer can reach to you in case of query or complaints. A website is an open source of information that is 24*7 open and needs a little maintenance. One basic example of a business is restaurants. Customers gather more at such place that exposes their information related to their menu, working hours, price, location, etc. There are plenty of reviews and feedbacks from customers that shows the positive and negative sides of a brand. In this age, if you lack a website, you’re more vulnerable to lose your potential customers. Setting a website doesn’t need much cost or effort either, it’s an easy task to make a website using the content management system like Wordpress. Wordpress is a free blogging platform, and with little expenditure, more features can be added to the website. As the trend has adopted online shops through which anyone can sell their services and products to their prospective customers, Wordpress allows you to set an online retail shop on the website. The Internet is full of tutorials on how to make a website.
Learn the basic rules of content creation: Once you’re done with the first step of creating a website, it’s important for you to know the basics of how websites rank accordingly on search engines. Since there are countless websites on the internet providing the exact or similar services to yours, it’s more likely that your website will get lost in the huge online crowd. Unless you know the marketing strategies, it will empower your brand to get localized by enormous traffic on your website, and this engagement will lead to capitalize more. The world has become clever, and 89% of consumers research well about a specific product before purchasing. So, to get found on the search engine, get yourself educated about search engine optimization. There are two types using which your brand can stand on top of the searching list, one is organic and other is paid. SEO serves a purpose for search engines to rank the websites according to a number of judging factors. If the quality of the content is exceptionally good and the website is regularly updated with relevant information, it is more likely to gain SERP and the chances of visibility improve with it. Search engines are a trustable source of information, so if your website appears on the first page it has the potential to attract more traffic. To get the desired outcome, SEO knowledge along with blogging and content creation hikes the probability for your website to do better than the competitive fellows. Three big search engines are Google, Yahoo, and Bing. The knowledge of SEO can make you a lead player in multiplying the productivity of the business.
Embrace the effect of social media: The most important platform for creating credibility of a business to its prospective customers comes in the form of social media. It connects consumers to the manufacturers and brand to its potential buyers. It creates a strong bond between the two ends of marketing, i.e. customer and the marketer. In addition to a communication medium, it bolsters a brand in generating extra revenue. The presence of the social media exposes the true potential of a brand, and using the content available online - customers, clients, and associates can check the brand’s authenticity. Observing the changing requirement of business, social media platforms have developed many innovative means to check the performance of any specific brand. The two widely and most popular social media platforms are Facebook and Twitter that allows texts, photos, and videos to share. It has evolved as a great way to interact with the customers using the comment section and sharing tips and services directly using the fan page. You never know which type of platform can be right suit for your business, so for the trial version explore all available channels like Instagram, Google+, LinkedIn, Pinterest, YouTube, etc. For small startups time is the limiting factor, so judge accordingly which platform is favorable for the growth of your business. Make the use of demographics and choose wisely your audience.
The above three factors can help your brand skyrocket in restricted time if optimized properly. There are many factors you have to keep in the notice if you want your company to rise above the regional identity and get globally known. With the help of the internet, it’s possible to reach the distant corners of the world using digital marketing strategies. There are many digital marketing agencies in Delhi NCR that can help your brand gain vast profit at the cost of little expenditure. The chance to flourish and get global attention lies in few online presence making tactics and the knowledge can make you a renowned player in the market.
Author Bio: Agam Chaudhary is a marketing consultant, with an extensive experience of over 10 years. He specializes in crafting digital marketing solutions for brands in India and abroad, like LG Electronics, HT, Religare etc. Contact him at email@example.com.