Latest Digital Marketing Technologies

Jan 26, 2017
by Rakesh Tulsiani

The face of digital marketing is very dynamic and ever-changing with all the technology advancements, revolution and new operating modules affecting how business is done, customers are being reached and impacting daily lives down to how even the morning coffee is paid. Every year sets to be different with some exciting new services, products and digital technology coming on stream. There were a lot of digital marketing trends worth mentioning and sharing in the recent times. Listing few of the digital marketing which all the leadership brands are all using.

Virtual Reality

Virtual Reality enables to experience the impossible as it can be described as three-dimensional, computer generated environment which can be explored and interacted by a person. The technique of using 360 degree detailed real life like picturisation about products is going viral all over the world. Talking about digital marketing, for marketers it’s a brilliant new method of advertising as it gives Virtual World to use. This technology is not only limited to digital marketing, but it is is becoming a rage in the health sector, education sector, gaming sector, movies sector and many more.

3D Printing

While talking about 3D printing, it is a new technology of printing. With this new method of printing it is possible to create a three-dimensional physical object from a digital model. While doing this, a different 3D printing machine is required and layers of materials which are laid down one after the other. As of now, only resins or plastics are used for the purpose but as technology develops, it will become possible to use a variety of other materials. It is regarded as one of the next great technological revolution.The effects have the potential to completely change the way certain activities are performed including the way businesses are conducted, branding products and implementing digital marketing will be altered radically.

Mobile Revolution

In the past years the trend of marketing have seen a large change and one of the most important is mobile marketing as the past several years numerous brands have re-invented their marketing strategy and incorporated mobile marketing.having said this, there are multiple businesses that are still looking to utilize mobile as a communication channel for customer engagement. There are many advantages to mobile marketing when compared to conventional ways of marketing. Mobiles are omnipresent which mean the large majority of mobile phone users have their mobile device within arm’s reach almost all the time. This means marketing messages can be can be delivered to the intended audience when other forms or media are not available. Mobile marketing increases the chance of engaging and communicating directly with customers.

Live Streaming

Live streaming is providing a new edge to the digital marketing industry as it enables to display and advertise products and services through live video in various social media platforms. Live streaming is becoming a rage throughout the world after its introduction in Facebook. Various brands and service providers are showcasing their products via this strong social media channel. It is debated that, this strategy of marketing is going to take over the content market and all the traditional product marketing ways.

These were the list of current and upcoming digital marketing trends around the globe. While some of these are yet to make an anticipated mark, some of them are already accepted and are going viral across the world. Due to the advantages of digital marketing techniques over traditional marketing techniques, all the current and upcoming trends and techniques are getting a big welcome by various brands and service providers. The sooner a brand realises the potential of these techniques, the better chances it has of achieving success and gaining profits in the market.

Author Bio: Rakesh Tulsiani is the Director of Digitalabs, an esteemed digital marketing agency in NCR. He has gained invaluable insights and proficiency in the field of marketing and technology over the years and continues to motivate his team with his commendable leadership skills. Contact him at

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