Imagine an advertisement where your interaction was not limited just to the tv screens; instead, the ad came to life and gave you an immersive experience? With the constant evolution in the digital landscape, the technology and the media are heading forward together to make this likely happen and soon transporting to another world won’t be just fascination but entertainment will be enhanced and redefined. This is the future potential of VR, and when every brand is geared and equipped with the proper content for the VR users, it will be an insane reality!
Virtual Reality significantly affected our course of action of viewing things. Over the past few years, the gamers rejoiced with the more engaging and personalised experience VR provided to them. A major rise in sales was sighted for brands like Sony, who released their Playstation VR Headset and sold over 3 million headsets till date, which was way beyond the expectations. With this explosive growth, its popularity rose at breakneck speed, and if the global virtual reality revenues are to be believed then as per 2017, it has already done $7 billion business so far.
VR offers unique opportunities to marketers to tap into audience with its deeply engaging experience and boost user interactions. The brands who are planning to leverage this big-break should learn from the brands who have already integrated VR and are providing an exceptional experience to their users.
The fast-food giant McDonald's debuted with VR headsets in Sweden and people popularly referred to it as `Happy Goggles`. The idea was to let young kids enjoy ski themed interactive and immersive games. This served well for the brand in terms of driving sales, spark young children’s attention to boost engagement with the brand and promotion of repurposing disposable items. If you did not get your hands on the happy meal VR box, you have the option of buying Google Cardboard at a reasonable price of $20.
The Swedish multinational IKEA used and turned VR for both their and their customer’s advantage. They came up with hands-on VR kitchen experience that allowed customers to remodel their kitchen with products from the brand, see how it looked before they buy. The customers loved the virtual reality trend, and IKEA did an incredibly great job.
TOMS played well on emotionally connecting to their customers and highlight their brand’s mission with a laudable VR marketing campaign the “Reserved: Virtual Giving Trip.” It encouraged the brand’s community members and overall made a huge impact.
The future of Virtual Reality promises not only thrilling gaming experience but also an impactful breakthrough in the digital marketing sphere where 2D stands a ghost of a chance. With big business giants such as Facebook, Playstation, HTC, Google, and Samsung making a dive for the VR headsets, the future promises stunning user experience and the possibility of business ideas coming true that seemed quite far fetched from reality years ago.
To keep up on the latest trends and to curate viable marketing solutions unique for your brand consult Digitalabs. Know how the future of VR can bring your brand a high level of interaction and engagement.