The takeaway from the Gilletteā€™s `First Shave` Ad

Jun 11, 2019
by Digitalabs

Gillette is famous for breaking the stereotypes surrounding the societal notion of masculinity associated with shaving. This advertisement revolves around a young transgender man (Samson Bonkeabantu Brown) and his dad who encouraged and supported him to get his ‘first shave’. It has very powerfully articulated words from Samson like``Growing up, I was always trying to figure out what kind of man I wanted to become and I'm still trying to figure out what kind of man I want to become``. Along with these words, the reassurance of the father who says ‘Don't be scared, shaving is about being confident`, adds the ultimate glow of warmth to the entire advertisement. The ad ends with the quote `Whenever, wherever, however it happens, your first shave is special.` This ad from Gillette not only single-handedly slams every other shaving brand ad that projects shaving to only overtly masculine men with those overgrown beards that covers their face and helps them to attract women. Every now and then, there is an ad that makes you see the other side of the world and thus, with a powerful message, this ad is a fresh gush of energy that makes you pause and think and commands respect for the minds behind it.

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