A potential customer clicks on your website, hoping to get more information about your brand and products. The site is loads and loads. It loads until the world ends, that is, until that potential customer`s patience runs short. S/he closes your website and continues to surf the web. You might argue that this is the customer`s fault, their internet`s fault. In most of the cases, that is true but as they say: `the customer is always right` and it is up to you and your webpage to right the wrongs of your potential customer`s internet provider. A fast website holds multiple benefits. Apart from the obvious user satisfaction, a fast website can also help increase your Search Engine Result Page (SERP) ranking because search engine algorithms rank slow websites low by default.
The first step is to analyse your website
What can you do about it?
There are a few steps that you can take to ensure lightning fast webpage speed. Let`s take a look at some of the changes you can make:
Check your images
Check the image size
The type of images you use on your website is a crucial factor which determines the speed of your website. The larger the size of your image, the slower your website will be. Yet, images help make your website dynamic, so you shouldn`t omit them altogether. Instead, use compressed and cropped images. You can also change their resolution to bring the size down and consequently, increase the speed of your website.
Go easy on the plugins
Just like images, plugins cannot be removed from your website in totality. Plugins display extra content on your website that a browser isn`t capable of doing. For instance, the Adobe Flash plugin is used by gaming sites for viewing multimedia content. Yet, plugin bloat can slow your site down and if your site doesn`t require some plugins, you should cut them out. Sometimes, outdated plugins can also cause security issues, so overall, having too many plugins on your website is not a great idea.
Cache is your website`s best friend
Cache is your friend
Cache helps the user load a website quickly if they`ve visited it before (provided that the website hasn`t been updated since they last visited). You can download and install plugins for caching, and you can even optimize your website for caching at server levels. Here are some tutorials to help you out.
Cut down the HTTP requests
HTTP requests are made to download different parts and elements of your website such as images, gifs, animations, stylesheets, scripts, etc. The speed of your website is inversely proportional to the number of HTTP requests made. On Google chrome, you can use developer tools to take a look at the number of HTTP requests your site makes. Right click on the page that is to be analysed, select `inspect`, click on the `network` tab and voila! You will see the details of these requests. You can chuck out the unnecessary requests and even combine some of them to reduce the total number. You can minify and combine these requests using plugins like the WP Rocket.
These are some of the sure-shot ways to increase the speed of your website. Yet, utmost care is required as some of these tweaks, if not done correctly, can damage the visuals of your website. The aim is to retain the original `vibe` of the site while increasing its speed exponentially. At DigitaLabs, we make sure your website looks smooth and works even smoother.