What Makes a Great Podcast!

Nov 30, 2017
by Rakesh Tu;isiani

Before plunging into the world of making an effective podcast, let’s get to know about the history of the podcast how the name came into existence. The developing digital player 'iPod' got the attention of Ben Hammersley who chopped off the ‘i’ and assembled the ‘pod’ along with ‘cast’ derived from broadcasting. A podcast is much like internet radio, but as it started to get popular, the iPod platform couldn’t control its expansion to other digital media player emerging at intervals. Podcasts, unlike radio, has gigantic possibility, and the vast content creation feature provided by this platform beats the competition against radio. The specialized content narrowcasters the audience, rising as a blogging medium, a podcast is a great source to launch series audios and videos and thus cater the subscribes.

Let’s explore the top features what make a great podcast:

  • Recording quality: The first and the top essential commodity what a great podcast gets produced is by enhancing the recording quality, how best you can upgrade the microphones, the effect coherent with the podcast building in order to attract potential subscribers. Soundcard microphones fail to restrict the sounds of the CPU fan which can plague the quality you want to achieve. Always go after spending more on microphones, the best available in the market are USB mics in the affordable range. The Internet is home to tutorials where you can learn making pop filters that readily cancel the noise to a great extent.

  • Sound balance factor: The background music works in captivating the mood of the listener and this makes them connected to the content offered to them without skipping. To add the background music, a sound balance needs to be carefully done. In balancing the sound factor, keep proper check of the main content if it gets overlapped with the music added in the background. The main content should always be the center of the podcast, the primary content should rhyme with the theme music. The added flavor should not be too loud or out of the track that overpowers the content being served.

  • Be consistent at publishing the post: Get lessons from the professional who stick to a routine and fear the deadline. Your podcast subscribers will be offended if you fail to serve the episode of a series on programmed time. Don’t wait for the idea to get converted into an inspiration and then to a content on the channel. Make a schedule on a weekly or bi-monthly basis to post a new episode. The frequency of the posts create more audience, you can’t get counted into the list of leading podcasters until your commitment is determined.

  • No overtaking: A good podcast adheres the theme it inaugurated with. In the practice, if new skills developed in the direction to make podcast concise and to the point, it’s better to go with it. A skilled podcaster doesn't mismatch irrelevant content on the website that decreases the reputation of the content pre-published. Don’t confuse the subscribers with contents totally out of track. Try your best to produce quality content without following any shortcuts. Be loyal to the audience, work hard to deserve their connections with your website.

  • Edited content: Before publishing the content on the website, double check the audio quality and edit it well to remove the background noise. The effect of bad sound makes you look amateurish, so the subscribers will move to different podcaster if you couldn’t provide them with the quality content. Get to the point you want to communicate to the listeners in the very beginning of the audio or video, users quickly skip if the prime motto or theme is not introduced properly. Subscribe your own channel, and get away from the position of a creator, learn the mistakes replacing yourself as a listener, and then polish and edit the content again.

The world is in sprint mode, and only those compete in the race who knows the tricks to lead the crowd. The Internet is a wide market where you can sell your talent only if you pass out the beginner’s zone and follow the above-mentioned points to turn your work into professional one. As the podcasting is branching its reach, get involved in the art to master the quality podcast creation. There are various digital marketing agencies which work hard to create amazing podcasts. However, with podcasts, it all boils down to the content and what needs to be said. A powerful podcast can really get the message across in an efficient way.

Author Bio: Rakesh Tulsiani is the Director of Digitalabs, an esteemed digital marketing agency in NCR. He has gained invaluable insights and proficiency in the field of marketing and technology over the years and continues to motivate his team with his commendable leadership skills. He has worked for several preeminent brands like LG, Religare, HT, FICCI, and MacMillan, among many others. Contact him at rakesh@digitalabs.in.


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