Beyond just a memorable logo, good branding escalates the value of a company, provides customers with direction and motivation, and a clear idea of what to expect. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. It’s also something to the client to remember the brand by, hence creating an impact on people’s minds.
Branding a product is not that easy as a creative team is required to seamlessly brand products across various media, using the same voice, design and messaging, often with various creative teams and designers creating separate brand extensions. It is crucial to seem the branding uniform, even with various campaign approaches, to maintain brand identity. Some of the ways in which product branding help are:
Preference: Small businesses that develop strong brands build preference for their products, as a strong brand makes an important contribution to customer loyalty.
Identification: Branding your product and communicating the same messages and using brand elements such as logos, colors, packaging and graphics consistently help to reinforce brand qualities.
Extension: A strong brand can help you launch new products or enter new market sectors, giving new products the brand elements and qualities that customers recognize and trust reduce the risk of failure.
Growth: By promoting your brand consistently, customers and prospects can move through different levels of brand familiarity, helping to increase your revenue and grow your customer base.
Barrier: A strong brand can help protect market share and create barriers to entry for new competitors.