Consulting

What do you really need?

Sometimes answering that question is the only solution required.
You might not need anything at all!


A publication of the latest scientific research in theoretical physics doesn’t need an Instagram feed! Or does it? Maybe if it’s decided to hire fresh talent, and wants to showcase how vibrant life in the workplace is!

As we said, the question needs answering.


Given that we’ve answered hundreds of those leading to fantastic business outcomes, you can decide to get your questions answered. Or even understand what the right questions are.


We’re more than happy to chat!

Transformation

  • Capture Culture and Personality
  • Define Brand Positioning
  • Reset Standards of the Brand

Strategize

  • Market & Supplier Research
  • Spend Analytics
  • Category Planning

Research Analysis

  • Market Segmentation
  • Trend Analysis
  • Problem Awareness

Benchmarking

  • Gather Data
  • Analyze for Gaps
  • Achieve Consensus
  • Establish Action Plans

Search Visibility

If you didn’t see it, did it ever happen?


Being online but not being found is pretty much like that. If you’re not seen, you don’t exist. You might have the best solutions to your consumer’s needs or the best quality of service on offer. However, when the consumer is looking for a solution, and you aren’t RIGHT THERE on the screen, it all comes to nought.


Here is where we come in. We help you be visible in the right place and at the right time. It could be a voice search, it could be a social search, and obviously, it will be a SERP presence.


All of this work, so that you are there in the field of vision of your consumer at all critical touchpoints. It’s about anything but last stage attribution!

Website/App

  • Intelligent UI and UX
  • Hosting Management
  • User Experience Design
  • Web Maintenance

Emailers

  • Promotional and Engagement Emails
  • Re-engagement Activity
  • Intuitive and Loyalty-based Communication

System Solutions

  • Marketing Automation
  • Operational Mechanisms
  • Data-linking Mechanisms

Social Media

  • Profile Creation and Optimization
  • Content Creation and Promotion
  • High Value Generating Contests

Digital Re-Design

The digital being has reduced the importance of some aspects of business communication while making others critical.


For instance, a person who bakes and sells delicious cakes, a business logo should have meaning, connection, and relevance for the cake making business. Here, the logo needs to be designed in a screen-friendly RGB format, has to be light, with the quality for visibility on small mobile screens, in different formats of it that needs to be placed on search, site, marketplace and social. And that’s JUST the logo.


Now imagine how many aspects of business communication exist for you!


We help you to be web ready. The right information, in the right format, in the right place and customised for the person on the web.

Content Marketing

  • Editorial Planning
  • Content Strategy and Creation
  • Creative Content Campaigns

Search Engine Optimization

  • Extensive Website Audits
  • Content Creation
  • Outreach
  • Monthly Reporting and Analysis

Social Media Marketing

  • Audit Social Landscape
  • Creation of Content and Creative Campaigns
  • Monitoring and Analysing
  • Customised Social Reports

Online Reputation Management

  • Brand Reputation Monitoring
  • Enhance Brand Interaction
  • Sway Customer Decisions
  • Influence SERP Results

Campaigns

  • Audience Analysis
  • Segmentation Targeting
  • Impactful Message and Creatives

Brand Voice

  • Competitor and Trend Analysis
  • Define Brand Voice Guidelines
  • Ensure Consistent Communication

Conversion

Digital media has changed everything. But one thing it cannot change is the basic tenet of business - Return on Investment. Sure, it might not be about outright profits for everyone, but at the end of the day, a conversion metric exists, which is non-negotiable.


That is the exact reason why we start with “why” or “what” when initiating a relationship with our clients. The metric always sits on the primary or secondary level of the reason for their being.


Our job is to help you finally meet, and then exceed the number you’ve attached to that metric. We are here to get you the RoI you need, want, and sometimes dream of.


Asking the right questions and having the right answers allow us to build market backward strategies that our clients love!

Analytics

  • Competitor Analysis
  • On-site Analysis
  • Testing Ideation

Paid Media

  • Strategizing for Proven Success
  • Targeting Customer or Prospect Data
  • Creative Impactful Content
  • Reach by Audience Segmentation

Campaign Towards Conversion

  • Trend Analysis
  • Audience Profiling
  • Google Tag Manager
  • CRO

Email Marketing

  • Introductory Emails to Attract and Aware
  • Promotional and Engagement Emails
  • Re-engagement and Conversion Communication