Social media keeps all of us excited nowadays, irrespective of our age, employment or our interests. All of us have at least two social media accounts that keep us busy throughout the day. We have to like, comment or share a picture if every day to mark our presence in it. The popular social media platforms, Facebook, Twitter, Instagram, Google plus, Snapchat, Linkedin, Tumblr are some used by mobile users most of the time for leisure. But not surprisingly these platforms are tools that can build the reputation of a business taking it to the top. Marketers see the social media platform as a key marketing tool for businesses of all sizes.
The use of social media has opened up new methods that have become profitable for businesses if used at the correct time. Let us explore the reasons why we, digital marketers, love social media.
Access to the global audience: When the social media platform came into existence, not many knew its strength and capacity but now it’s been used by marketers worldwide. With the accounts that open in a few minutes time, one can reach out to the entire world in seconds. Your brand’s profile tells everyone what it’s about and what it can do for them. Your customers are within the reach of a click. Even their grievances can be resolved as quickly as they come to you for a solution.
Building genuine relationships: When you spend your time on social media to spread brand awareness and make connections with new people, you actually form a relationship of trust with them. These connections in future may become your loyal customers. This also lets you know your market and your knowledge makes you improve your brand.
Improves your brand quality: When there is a like or comment of your customer, you can easily reply to it and respond quickly to any query that you receive on social media platform. When you are able to respond to any like, comment or share of your customer then you are not just building a relationship but also improving your brand’s reputation by getting in touch with each of your customer personally. With an improved reputation, its quality also improves.
More traffic to your website: Many people are glued to their social media accounts day and night. This makes more and more brands to post their advertisements on the social media platform so that more people can view them and get directed towards the company website. This is why social media sites top the list of site referrals.
Increased brand awareness by affordable means: Whether you have a big business or you are just a start up organisation, your brand will get noticed equally well on the social media platform. All you need is to have an internet connection and spend time on your accounts interacting with people who notice your brand. It is easy and offers a realistic approach reaching out to many people online.
Every platform has its own value and you have to analyse which one suits your brand the best. With the many reasons listed above, you are sure to fall in love with them when you start marketing your brand online. But if you do not have an active social media account you should have it right away, as not having one is equal to brand suicide. There are many digital marketing agencies in India which are waiting to help your business get its maximum visibility.
Author Bio: Agam Chaudhary is a marketing consultant, with an extensive experience of over 11 years. He specialises in crafting digital marketing solutions for brands in India and abroad, like LG Electronics, HT, Religare etc. Contact him at firstname.lastname@example.org.